The Paper Sac


about us

Paper Sac is a woman-owned creative consulting firm based in California, specializing in digital communications.
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Kyle Lane

Owner, Creative

Kyle Lane - the visually creative half of Paper Sac - is a Special Assistant to the California State Assembly, where she manages Assembly wide communications for the Committee on Rules; including graphic design and branding. 

Prior to joining the California State Legislature, she spent ten years managing graphic design, social media, and all digital creative projects for Lexus of Sacramento. 

She founded The Girl Kyle - a lifestyle blog - where she writes about all of her favorite things. Her blog has been featured in Brit + Co, Best Friends for Frosting, and The Los Angeles Times. Locally she is know for making delicious desserts, specializing in all things cupcake. 

Lane loves sprinkles, dresses with pockets, handwritten notes, and of course…frosting. 

Love Language:  Acts of Service, Receiving Gifts


John Goddard

Owner, Content

John is a Communications & Policy Consultant for Kearns & West, a woman-owned collaboration and strategic communications firm based in San Francisco, where he focuses on the firm’s internet and technology practice.

Prior to joining Kearns & West, he served for six years at the California Restaurant Association (CRA), in both membership and political affairs capacities. He managed five CRA political action committees (PAC), and developed the highly success Rock ‘n Restaurants PAC fundraising program.

John is known for his intellectual creativity, developing content marketing strategies for a diverse set of industries, and creating messages that penetrate intended audiences. He currently serves as the Strategic Advisor to the Sacramento Public Relations Association, and co-chairs the Association’s annual CAPPIE Awards.

Myers-Briggs:  INTJ




Our Services



Our graphic design services will help you showcase your unique value proposition. We use a collaborative design process, working with you and your style to create gorgeous layouts, designs, and illustrations that effectively deliver your message. All designs are original and uniquely created with your branding in mind.

Design makes your communications and marketing materials pop, and can turn prospects into clients. We will create nearly any kind of print or digital design, including fliers, brochures, infographics, business cards, reports, social media designs and more.


Social Media

Social media is real-time, all the time. Managing channels can become overwhelming for even the most seasoned communications professional. We can act as channel managers for your current social assets, assess your social needs, audit your current social footprint, outline opportunities, develop social media marketing strategies, and develop creative collateral to help you amplify your brand.



Our website styling services develop user-friendly and easy to navigate websites that we can manage for you, or you can easily manage on your own. Squarespace offers clean and simple website templates with many customization options to give your company the online presence it needs to succeed.

We work with you to select a look and feel that aligns with your unique brand ID and value proposition. Whether you plan to manage your own site, or use Paper Sac, we work directly with you to style the perfect Squarespace template that meets your online needs. 


Branding & Identity

Dynamic brands drive strategy through design and messaging. Brands are more than simply names and logos. They are comprised of typography, graphics, messaging, color and much more. We work directly with you to develop an identity that marries these elements, driving your unique brand into the hearts and minds of your clients and customers.

Marketing Strategy & Content creation

We help you develop marketing strategies and content that allow you to gain competitive advantage. We focus on delivering processes, experiences, and intangibles that penetrate your audiences.

If you need content, we work with you to develop social content, write digital copy, evaluate existing messages, and can even assist with developing communication strategies through newsletters and blogs. We can identify thought leaders and digital influencers to help amplify your brand and messaging.

Huge thanks to The Paper Sac for making all my design dreams come true. My logo is so important to me because as a small business owner I need people to remember my brand and keep coming back. Recognition is essential and I love seeing my logo all over social media. Athletic wear is hot right now and standing out from the crowd is essential. My logo is my brand, and my brand is #Bueno. #logolove #buenobabes
— Monic Porras-Dinon, Owner - Bueno Sport & Swim







We Create Fantastic Content and Marry it With dazzling Design.

Contact us to activate your brand strategy across multiple landscapes, delivering valuable audience experiences, while amplifying content messaging and creating high impact deliverables.